So, you have a brilliant idea of starting a shop on Etsy, but you don’t know how to get started? No need to worry. This article has got you covered. With new strategies and terminologies to learn, starting a shop on the Esty can feel like a maiden voyage into a foreign country.
If you have to plan, ensure that your plan covers several months. That’s the only way you can get a sense of how it feels while on the platform. Here are helpful tips and tricks to start your Etsy shop, run it successfully, and establish yourself as a strong e-commerce player.
Set specific and attainable goals
Are you the kind that usually has big plans? Well, there is nothing wrong with having big plans. What matters here is your plan to achieve the goals you are trying to set. Of course, you are not alone. Many start shops to grow it into a wholesale business within a brief period. But that’s a challenging way to go about it.
Setting specific and attainable goals is one of the best ways to start an Etsy shop. It will help you from experiencing burnout when things are working slowly. It’s possible to scale your sales to a more lucrative business model by following the tips stated on that blog.
Choose a name
It’s normal to stumble at this very first step of the shop opening process. It’s even more crushing choosing several favorite names that are not available. Right? But you shouldn’t let this stop you from opening your shop. All you need is to get a little bit more creative. If you fall on this end, try adding a word like “shop” or words that describe your location.
You can also add your initials at the end of your favorite name. The good thing about this is that this is not the only time you pick a name for your brand. You can adjust or change it later as often as you wish. Navigate to Your Shop, click Shop Name, open it and change the shop name.
Great photography is a critical aspect of selling your products. Quality images will set you apart from the thousands of other traders on the platform. Otherwise, who doesn’t like appealing products? Your photos represent the products you are offering on the platform.
Photos play a significant impact in influencing the customer’s decision. And you should make sure that they are of high-resolution and great style. You don’t need to have a fancy camera to do all this. All you need is a smartphone with a good camera. Remember that everyone has to start somewhere. Just learn the basics of taking a quality photo, and you will be good to go.
Get the word out
There are many things that you can do to market your product. But what will drive sales are the words you have used to describe your products. When customers get into Etsy, they usually have an idea of the products they are looking for. So, they will start by typing the words on the search bar, and the list of products will appear.
That’s why it’s advisable to do a lot of research to determine the descriptive phrases you will use in your work. These are the phrases that resonate well with the target audience. Then plug these words into your product tags and the item titles you are selling.
Be flexible and open to evolving
As with business life, change is always inevitable, and your business on Etsy is not exceptional. It will face challenges just like any other business. If you don’t keep an open approach to making changes, your business will likely fail in the first months. You may even find it hard to survive the first week. You have to evaluate how the business works with the changing algorithm’s platform.
Can your business keep up with the market trends? Remember that you will be getting customer feedback. And the changes that the customers are suggesting must be affected to keep the customers. That’s why you should keep an eye on the seasonal trends. Then, have a flexible plan that will adapt to the new changes.